Mastering Layout – On the Art of Eye Appeal

By: Mike Stevens

The art of eye appeal gets everything going. Top sign designers have long recognized that technical skills and tricks may be worthless without first developing a strong layout.

The book covers design theories and analytical skills that can be applied to any project, not just signs. Includes over 80 illustrations and 13 hand-lettered alphabets. It also discusses format, copy, and appropriate images.

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