|Dimensions||10 × 8 × 0.375 in|
Mastering Layout – On the Art of Eye Appeal (BOOK-ML)
By: Mike Stevens
The art of eye appeal gets everything going. Top sign designers have long recognized that technical skills and tricks may be worthless without first developing a strong layout.
The book covers design theories and analytical skills that can be applied to any project, not just signs. Includes over 80 illustrations and 13 hand-lettered alphabets. It also discusses format, copy, and appropriate images.